How Discorra Works
Discorra combines linguistic analysis and psycholinguistics to help marketers understand how people read, interpret, and respond to messages. It turns the language in your campaigns and consumer studies into evidence-backed insights about perception, persuasion, and purchase intention.
From Language to Consumer Insight in Three Steps
Gather the language people see and use
Upload marketing messages, ads, emails, product pages, reviews, and transcripts. Combine brand copy with consumer language to see both sides of the conversation.
Run linguistic and psycholinguistic analysis
Discorra analyzes word choice, patterns, frames, and sentiment to show how people are likely to interpret, evaluate, and respond to your messages.
Turn patterns into marketing decisions
See which strategies feel persuasive, which words carry meaning, and how different groups react. Share clear visuals and insights with marketing, research, and business stakeholders.
Three ways marketers actually use Discorra
Discorra fits directly into real marketing work—not as a research tool, but as a decision engine. Most teams use it in three core ways:
Sharpen your positioning and messaging pillars
Build a core dataset from your best campaigns and competitor copy. Discorra instantly surfaces the pillars others rely on—and the white space you've missed. Use the data-backed framework to brief teams, steer strategy, and generate stronger AI-assisted drafts.
Score drafts against your highest-performing content
Use your core dataset as a benchmark and get instant scoring on every draft. Discorra highlights what's strong, what's weak, and what's missing, giving writers objective direction and making review cycles faster, cleaner, and more consistent.
Pressure-test launch messaging before it goes live
Upload upcoming launch copy and benchmark it against competitors in minutes. Discorra flags uncovered angles, weak claims, and areas lacking differentiation—so you refine the narrative with confidence before launch reviews.
Under the hood, all three workflows use the same analysis engine—frequency, sentiment, resonance, topics, and concordance—so every decision comes from one shared source of truth, not gut feel.
Under the Hood: The Analysis Pipeline
Discorra applies linguistic processing and psycholinguistic strategies to show how marketing language works on people. It turns free text from campaigns and studies into measurable patterns that explain perception, persuasion, and purchase intentions.
- Detects language and normalizes text from different sources
- Splits content into words and sentences people actually read
- Handles stopwords so you see meaningful signals, not noise
- Tracks frequency and patterns of key words and phrases
- Evaluates sentiment and tone across messages and audiences
- Uses concordance to show how people see words in context
- Groups themes to reveal what campaigns and consumers talk about
- Scores resonance, persuasion routes, and brand vs consumer alignment
- Highlights overlaps and gaps that influence purchase and brand perception
The analysis pages, explained
Each view helps you understand how people interact with your language. By combining classic linguistic tools with psycholinguistic measures, Discorra shows how consumers interpret messages, which strategies feel persuasive, and where brand and consumer language line up or drift apart.
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Overview
A high-level scan of how language is used across your corpora. See key words, themes, and tone so you can quickly understand how people are likely to read and respond to your messages.
- Highlights salient terms and patterns across campaigns and studies.
- Shows balance of themes, tone, and volume at a glance.
- Gives marketers and researchers a shared starting point.
Frequently Asked
You can analyze language from marketing campaigns, emails, product pages, surveys, interviews, reviews, and other consumer studies. If you can export the words people see or say, you can study how they work.
Discorra reveals patterns in how consumers read and respond to messages. It shows which words, frames, and strategies are likely to influence perception, trust, and purchase intention—so decisions are based on evidence, not guesswork.
No. It’s designed so marketers, insights teams, and researchers can all use the same analysis. The pipeline is grounded in linguistics and psycholinguistics, but the outputs are practical for everyday marketing decisions.
Yes. You can compare corpora from different campaigns, segments, or studies to see where language, perception, and response patterns differ across people, brands, and contexts.