About Dashboards & Tabs

Discorra’s dashboard is built for marketers, not linguists.
Each tab gives you a different lens on your content — from tone, to message strength, to how closely you match customer language, to which ideas you’re missing.

Think of the dashboard as your workflow:

What’s happening → Why it’s happening → What to do next.
This guide explains every tab, what it shows, and how a marketer should use it.

Overview

Purpose:
A high-level snapshot for marketing teams — perfect for kickoff meetings, audits, and orientation.

What you'll see:

• Content Quality Score
  A simple grade showing clarity, balance, trust signals, and noise levels.
• Resonance
  How much your language matches your comparison set (competitors or customers).
• Theme Alignment
  Whether your key ideas match the ideas your audience expects.
• Lexical Diversity
  How repetitive or varied your content is.
• A narrative summary that interprets the patterns for you.

Use it to:

• Quickly understand the “shape” of your content.
• Spot strengths (e.g., strong customer-first tone).
• Spot risks (e.g., missing themes or weak trust signaling).
• Decide which tabs to explore next.

Context Explorer (KWIC)

Purpose:
Show the exact sentences where a term appears, so you can validate insights with real examples.

What you'll see:

• Every sentence where your Focus Term appears.
• Left and right Context Words to show tone and meaning.
• Adjustable Context Range slider.
• Export for legal, creative, or research teams.

Use it to:

• Confirm whether tone, trust, or urgency signals are real — or misleading.
• Understand how customers actually talk about something.
• Pull clean quotes into decks, briefs, and competitive reviews.
• Support recommendations with evidence, not assumptions.

Perfect for:
Customer insights, creative reviews, messaging audits, positioning.

Context Words

Purpose:
Show the words that naturally appear around a term — revealing framing, claims, objections, or expectations.

What you'll see:

• Context Words ranked by strength of association.
• Whether the association is:
  • a strong pairing
  • a vague or occasional link
  • or a possible risk signal
• Simple metrics that help non-technical users judge the weight of a term.
• Links to jump directly to KWIC for evidence.

Use it to:

• Understand how a market frames a product or idea.
• Reveal hidden customer expectations (“accuracy”, “ease”, “support”).
• Identify risky or negative pairings before they reach customers.
• Build messaging bundles around strong associations.

Perfect for:
Message optimization, onboarding flows, ad copy development, risk audits.

Resonance

Purpose:
Show how closely your language matches the language of your audience, competitors, or benchmark content.

What you'll see:

• Resonance Score — a simple % showing messaging overlap.
• Coverage — how many of your key terms appear in the benchmark set.
• Shared terms and distinctive terms.
• Topic-level Resonance showing where you are aligned or differentiated.

Use it to:

• See if you’re speaking your audience’s language — literally.
• Identify messaging whitespace where you can differentiate.
• Detect unintentional “me-too” phrasing.
• Strengthen parts of your narrative that currently underperform.

Perfect for:
Positioning, competitor comparison, launch messaging, category audits.

Sentiment

Purpose:
A marketer-friendly view of emotional tone — positive, neutral, and negative.

What you'll see:

• Tone % for each content set.
• A Tone Score comparing your tone to the benchmark.
• Positive and negative Drivers — words that shape your tone.
• Volatile Terms that may introduce inconsistent or risky tone.
• Context links to explain why a word was scored the way it was.

Use it to:

• Tune your emotional direction for different audiences.
• Adjust tone to match brand voice guidelines.
• Spot hidden negativity or friction-based language.
• Validate tone before campaign rollouts.

Perfect for:
Brand voice QA, creative reviews, content audits, research insights.

Messaging

Purpose:
Show the Message Themes your content leans on, which ones dominate, and what you’re missing.

What you'll see:

• Message Themes (like pillars) shown as large nodes.
• Signature Phrases (supporting phrases) as smaller nodes.
• Missed Opportunities (competitor themes you lack) highlighted clearly.
• Easy-to-read summaries that explain what each cluster means.

Use it to:

• Build or refine your messaging strategy with real evidence.
• Spot themes you're over-relying on (e.g., workflow, results, customer).
• Identify opportunities to stand out in a crowded market.
• Inform creative briefs with data-driven pillars.

Perfect for:
Positioning, ICP messaging, creative strategy, product launches.

Readout

Purpose:
A marketer-ready narrative explaining what’s happening, why it matters, and what to do next.

What you'll see:

• A clean, structured storyline: pattern → implication → recommendation
• Inline links back to evidence (KWIC, Context Words, Themes).
• Downloadable formats for stakeholder distribution.
• Optional inclusion of your benchmark context (competitor or audience).

Use it to:

• Socialize recommendations across marketing, product, or leadership.
• Keep teams aligned with one clear version of the insight.
• Present findings without needing a data scientist.

Perfect for:
Leadership updates, quarterly reviews, positioning decks, agency handoffs.

Recommended Workflow For Marketers

1. Start with Overview
   Understand tone, overlap, theme balance, and quality at a glance.

2. Check Resonance & Sentiment
   Validate whether you're aligned with the audience and using the right emotional tone.

3. Dive into Context Explorer & Context Words
   Ground your decisions in real language from customers or competitors.

4. Move to Messaging
   Turn patterns into message pillars, supporting phrases, and opportunity gaps.

5. Export the Readout
   Share a polished narrative with stakeholders — the “why this matters” story.